Do I need to link Google Analytics to Google Ads?

Nope, the Church Fuel team will take care of this for you! All you need to do is add google@churchfuel.com as an Administrator on your Google Analytics account.

Here is how to do that —> https://help.churchfuel.com/article/355-how-to-add-church-fuel-as-an-administrator-to-your-google-analytics-property