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What are Performance Max Ads?
How Performance Max Ads Work for Your Church
Google recently rolled out Performance Max Ads for nonprofits, allowing churches to expand beyond traditional search ads. These ads use Google’s AI to optimize campaigns across multiple platforms, including YouTube, Gmail, display ads, and search, helping your church reach more people effectively.
To learn more, watch this video update from Molly, our Director of Products:
Our Process for Setting Up Performance Max Ads
Our team handles everything for you. We will build, install, and manage your Performance Max campaigns, testing new variations to ensure they are optimized for maximum impact. We monitor accounts weekly and implement best practices based on real-time performance data.
No Assets Needed from Your Church
You don’t need to provide any images, videos, or text for these campaigns. We pull everything directly from your website and other online sources to create compelling ads. Our team ensures that all assets meet Google’s best practices, so there’s nothing you need to do.
What You Can Do to Help
While we handle everything on the ad side, keeping your website updated with fresh content, high-quality images, and relevant information can enhance your ad performance. If you’d like tips on optimizing your site for Google Ads, check out our Top 10 Google Ad Grant Tips here.
Understanding Fluctuations in Google Ad Spend
It’s normal to see fluctuations in Google Ad Grant spend, especially as Google rolls out new ad types and AI-driven updates. Performance Max Ads are still being refined, and as Google’s algorithm adapts, some accounts may experience temporary drops in spend. This doesn’t mean your ads aren’t working—it simply means the system is adjusting. Our team monitors these changes weekly and continues optimizing your campaigns to ensure your church gets the most out of the grant over time. If you notice a dip, rest assured that this is part of the process, and we’re actively working to maximize your reach.
If you have any questions, feel free to reach out—we’re here to help!