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How do my Google Ads work if I have multiple campuses?
The Google Ad Grant works great for multi-campus churches! More campuses means more ad opportunities, more momentum, and more ad spend. If your church is multi-campus (or considering becoming multi-campus), this article will explain how Google Ads will work for multiple campuses.
Same Church or Different Churches?
In order to share one Google Ad Grant (and one Grow enrollment), campuses/locations must also share the same:
- EIN number / 501c3
- Church name
- Website
If you have different EIN numbers, 501c3s, church names, or websites, Google will consider your campuses to be different churches (and they will need separate Google Ad Grants and Grow enrollments.
How will the Ads Team target my ads to my church's location?
The Grow Google Ads Team will target your ads to all of your church locations. We do this through:
- Campaign Geo targeting - we target your Google Ads around your local area, instead of the entire country (which is the default and most common setting). Google recommends targeting no less than 500 mile radius, but we know that's too large for a local church's impact. Instead, we compromise and target approx. 100 miles around your church
- Value Rules - our team applies Value rules to your account. These rules communicate "value" to Google, letting Google know that clicks in your immediate vicinity are more valuable than clicks 50 miles away. Through Value Rules, Google learns more about your church's target region
- Location Extensions (also known as Map Pack Ads) - Location Extensions connect your Google Ads account and Google Business account together, allowing people to click on your Google Ads to get driving directions to your church. These extensions give Google more context about your church's location and also help Google prioritize local searchers. If you haven't yet activated these NEW Map Pack Ads, reach out to google@churchfuel.com and we'll take care of it for you!
What if I have multiple church locations?
As mentioned before, more campuses means more ad opportunities, more momentum, and more ad spend. If you have multiple campuses, the Grow Google Ads team will do everything mentioned above for both (or all) of your campuses.
In this case, the best way for you to share your church context with us is to email google@churchfuel.com. Our Ads Specialists will connect with you via email (or video call, if that's easier), learn more about your church, and ensure your account is optimized to reach people near all of your church locations!