How can I run my own Google Ads?

Great news! If your church is enrolled in the Church Fuel Grow Program, our team will build, run, and optimize all of your Google Ads for you. Our team becomes your marketing team and we take this off your plate! If you're not yet enrolled in Grow, let us know and we can help you get enrolled.

What if I'm not in the Grow Program?

We used to teach churches how to run the Grant back in 2019 and 2020 and found that unless you have a volunteer that can be technically trained and devote 5 hours a week to help the church in this area, it becomes extremely frustrating for most churches.

Google makes so many changes to their interface, technical link systems, requirements, and strategies that it was very difficult to create a course or coaching that would help more than it would frustrate.

If you do decide to run your Google Ads, here are some non-church specific resources that will help!

• Ad Grant Help Community: https://support.google.com/grants/community?hl=en This is a great place to ask questions.
• This course is not Grant specific but is helpful for learning to navigate the interface: https://skillshop.withgoogle.com/googleads/
• This course is a little outdated but she has some great thoughts on strategy and best practices: https://www.udemy.com/course/easy-google-grant-adwords-nonprofits-charities/?couponCode=ST17MT91224A
• Google has tons of policies that can come into play but here's a nice one-sheet of the policies unique to the Grant: https://support.google.com/grants/answer/9042207?hl=en