How to Activate the Google Ad Grant

If you follow these steps, you’ll unlock $10,000/month in free ad money for your church every month.

1/ Apply for a Google for Nonprofits account.

The first step is to prove to Google that you’re a nonprofit organization (if you’re not an official 501c3 yet, check out this free guide).

You’ll do this through a Google for Nonprofits account. Google will use a third-party organization to verify your organization’s 501c3 status. 

Apply here: https://www.google.com/nonprofits/

Then watch your inbox for emails from Google, Google for Nonprofits, and Techsoup.

2/ Activate the Google Ad Grant.

Once you’re approved for Google for Nonprofits, log into your account and follow these steps to activate the Google Ad Grant.

(you’ll need a secure website to complete this step, hosted on your own domain. It can’t be on a domain like snappages.church.com or another subdomain from a hosting company).

Once you submit this step, keep an eye on your inbox. When you’re approved Google will send you 3 emails to give you access to the account.

3/ Find Google’s 3 Emails.

When you’re approved for the Google Ad Grant, Google will send you 3 emails. Here are the subject lines (to make them easy to find):

• Action required for your Google Account (start with this one)
• Google Ad Grants activation approved
• You received an invitation to access your Google Ad Grants account

Open those emails and accept all of the invitations (you should find an invitation to a payment profile and Google Ads account).

When you accept them, you’ll be able to log into your Google Ads account! DON’T enter credit card info, or you might get charged for the ads.