What kind of photo should I use in a Facebook Prayer Ad?

The highest performing ads have a selfie of your pastor and his or her spouse. Ideally, that selfie will be not staged, taken by someone in the photo, and genuine smiles. Try not to have anything covering the people's eyes (like sunglasses, hats, etc.) because eye contact builds trust. I'll attach some high performing examples to this email!


- selfie photo (taken by someone in the photo)

- genuine smiles (selfies from vacation work great)

- not staged

- nothing covering eyes


Here are some examples of photos that would perform well in a Facebook Prayer Ad:

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