The Ultimate Guide to Easter Facebook Ads


Easter is the highest-attended Sunday of the year and your biggest opportunity to reach unchurched families who are already spiritually open. To make a real impact, you need to show up where they are already scrolling.

By using the Church Fuel Software, you can launch a high-converting "Lead Form" system that captures visitor information instantly and triggers automatic follow-ups.

Step-by-Step: Requesting Your Easter Facebook Ads
If you are a Church Fuel member, our team builds the ads for you. Follow these steps to get your request in before the March 19th deadline.

1. Prep Your "Offer Stack"
People don't just respond to a "meaningful worship experience"—they respond to tangible value for their family. Before filling out the form, decide what "extras" you are offering on Sunday:
  • Kids' Fun: Egg hunts, glow-in-the-dark parties, or Easter goodie bags.
  • Family Value: Free food, photo booths, or inflatables.
  • The Message: Powerful worship and a relevant message of hope.
  • Note: using words like FREE is always a great idea!

2. Film a 30-60 second Selfie video and/or get us the fun ministry photos you want to use for your ad
A raw, unpolished selfie video from the pastor often outperforms a polished commercial.
  • The Script: Keep it personal, mention your offer stack, and end with a clear call to action: "Click the link below to plan your visit".
  • The Format: Shoot in vertical (9:16) for mobile and Instagram Stories.
  • No Video? If you're unable to film a video, you can use any of our generic Easter Selfie videos in our Church Fuel Easter Kit at churchfuel.com/kit/alive-easter/.
  • Dynamic Creative: This is important; the more creative you give us, the more options Facebook has to see what creative pieces work. We recommend at least one selfie and at least one photo, like kids having an awesome time in your kids' ministry, for the ad.

3. Complete the Request Form
Navigate to the Facebook Ad Request Form or find it in your software dashboard. You will need to provide:
  • Event Details: Name, location, and service times.
  • Logistics: Your daily budget (we recommend $30/day or more) and target radius (typically 5–10 miles).
  • Creative: Upload your selfie video or photos of real, smiling people from your church.

The Strategy: Why This Works
  • Lead Forms vs. Traffic Ads: We use Facebook Lead Forms that auto-fill a user's name and email. This lowers friction and ensures you get their contact info before they even show up.
  • Short Runway, High Intensity: We launch ads 10 days before Easter. This concentrates your budget when families are actually making decisions.
  • Sunday > Saturday: We recommend putting everything—egg hunts, parties, and services—on Sunday. It simplifies the "ask" for families and increases your actual service attendance.

Frequently Asked Questions (FAQs)

🖥️ Software and Website Building

Does the software include landing pages?

Yes. Landing pages are available within Church Fuel Software.

Are there Easter specific templates?

Yes. Multiple templates are built directly into the platform.

Can we use our own graphics?

Yes. Custom graphics can be uploaded and used.

Is Church Fuel still connected with Ministry Designs?

Church Fuel offers native website building, though Ministry Designs Omega remains a trusted partner platform.

Where do I edit Easter service details later?

Join the daily support call for help navigating the Settings tab.

🐣 Easter and Event Strategy

Is the Easter landing page standalone or part of my site?

Standalone, ideal for subdomains. It can also be linked in your main menu.

Best way to promote Palm Sunday and Easter events?

Use the landing page to spotlight specific event hooks and invitations.

How do I add an Egg Hunt section?

Add a Section or Event block in the editor. Support calls are available for assistance.

Will using a non PYV Easter page cause issues?

No, though PYV buttons typically generate stronger engagement and follow up opportunities.

📈 Google Ads and SEO

Should ads link to Church Fuel pages or my domain?

Both work perfectly.

When do ads typically start running?

Usually 4 to 6 weeks before Easter.

How do I link Google Maps?

Use the Share button inside Google Maps to generate a link or embed code.

How do we handle negative reviews?

A steady stream of genuine positive reviews provides the strongest protection.

🙋‍♂️ Support and Training

Where are software specific courses?

Visit: churchfuel.com/training

Is there Google Workspace training?

Availability varies. Check the training library or support team.

What if the text system is down?

Manual follow up within 24 hours is recommended.

💡 Expert Assessments

Facebook / Google Ads Assessment

Contact: success@churchfuel.com

UI / UX Advice

Static buttons tend to be clearer for older demographics, while floating bubbles remain visible during scrolling.

Still need help? Contact Us Contact Us