What are location asset ads ads?

A Google location asset ad is a local business listing that appears in the top three results on Google Maps when a user searches for a business or service in a specific area:

What it includes:

The location asset includes a business's name, address, phone number, reviews, ratings, and website link.

Where it appears:

The location asset appears at the top of the search results page, often above organic search results.

Below is an example: